Last Updated: [December 2, 2024]
The Wayfarer Shoppe (“us,” “we,” or “our”) operates the website www.thewanderfulwayfarer.com (referred to as the “Website”).
This Privacy Policy explains how we collect, use, and share your personal information when you visit, interact with, or make a purchase from our Website. It also outlines your rights and choices regarding your personal data.
By using the Website, you consent to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We collect various types of information to provide and improve our services, including:
Personal Data
Information that identifies you personally, such as:
- Name
- Email address
- Shipping and billing address
- Phone number
- Demographic information (e.g., age, gender, location)
Financial Data
Payment information such as credit card or bank details. This data is collected by our third-party payment processors. Please review their privacy policies for details on how they handle your information.
Social Networking Data
If you interact with us through social media, we may collect publicly available information, such as your username, profile picture, and other profile data.
Usage Data
Technical data, including:
- Browser type and version
- IP address
- Pages visited, time spent on pages
- Device information and diagnostic data
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and analyze website performance. You can manage your cookie preferences via your browser settings.
Types of cookies we use:
- Session Cookies: Operate the Website.
- Preference Cookies: Store your settings and preferences.
- Security Cookies: Ensure the security of the Website.
- Advertising Cookies: Personalize ads based on your interests.
2. How We Use Your Information
We use your data for the following purposes:
- To operate and maintain our Website
- To process and fulfill your orders
- To communicate with you about your account or transactions
- To send marketing and promotional emails (you can opt-out at any time)
- To improve our services through analytics
- To comply with legal obligations
3. Legal Basis for Processing (EEA Users)
If you are in the European Economic Area (EEA), we process your data under the following legal bases:
- To fulfill a contract (e.g., to process your purchase)
- With your consent (e.g., for marketing)
- To comply with legal obligations
- For our legitimate business interests, provided they don’t override your rights
4. Your Data Protection Rights
If you are a resident of the EEA or California, you have the right to:
- Access: Request a copy of the data we hold about you.
- Rectify: Correct inaccurate or incomplete data.
- Erase: Request deletion of your data, subject to legal requirements.
- Restrict: Limit how we use your data.
- Object: Opt out of data processing in certain circumstances, including marketing.
- Data Portability: Receive your data in a machine-readable format.
- Withdraw Consent: Where processing is based on consent, withdraw at any time.
To exercise your rights, please contact us at hello@thewanderfulwayfarer.com.
5. Sharing Your Information
We may share your data with:
- Service Providers: Third-party vendors who assist in operating the Website, such as payment processors, analytics providers, and marketing platforms.
- Legal Authorities: When required by law or to protect our legal rights.
6. Data Retention
We retain your data only as long as necessary to:
- Fulfill the purposes described in this policy
- Comply with legal obligations
- Resolve disputes and enforce agreements
Usage data may be retained longer for analysis or security purposes.
7. Security
We use industry-standard measures to protect your data, including encryption and secure servers. However, no online transmission is entirely secure. You share your information at your own risk.
8. Advertising and Analytics
We partner with third-party services like Google Analytics and Google Ads to deliver personalized ads and track website usage. To opt out, visit Google Ads Settings or install the Google Analytics opt-out browser add-on.
9. Cookies and Tracking
Our Website uses cookies to improve your experience. You can manage or disable cookies in your browser settings.
10. Children’s Privacy
Our Website is not intended for individuals under the age of 13 (or 16 in the EEA). We do not knowingly collect personal data from children. If you believe we have collected such data, please contact us for deletion.
11. Links to Other Sites
Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their privacy policies.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page. We encourage you to review it periodically.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Email: hello@thewanderfulwayfarer.com
